Princess Cruises Advances Digital Guest Experience with New Software Across Fleet – Travel And Tour World

Last Updated on February 25, 2025 by Mrunal & Jiten

Thursday, January 23, 2025
Princess Cruises, a distinguished player in the global cruise industry and part of Carnival Corporation, is enhancing its technological offerings by rolling out Spark Cooperative’s GO by Spark software across its fleet of 17 ships. This upgrade boosts guest communications and enriches the cruising experience with streamlined access to entertainment, activities, amenities, vital information, and details about ports.
“Our collaboration with Princess Cruises represents a strategic step in redefining the onboard experience,” said Ronnie Farzad, principal at Spark Cooperative. “With the integration of GO by Spark, we’re not just adding a feature—we’re elevating how guests interact with their journey, offering a streamlined, intuitive way to access everything from entertainment to essential information.”
The integration of the GO by Spark platform notably improves the efficiency of the Princess Cruises’ Group Sales teams. It aids in the smooth management of bookings for MICE (meetings, incentives, conferences, and exhibitions) clientele with a comprehensive space reservation and management system. The platform’s unified calendar ensures that Group Sales and shipboard teams are well-coordinated, enabling seamless event planning and quicker service for MICE bookings.
In response to an increasing traveler preference for pre-planning cruise activities, the introduction of GO by Spark on Princess Cruises promises greater transparency into onboard schedules. This feature aims to alleviate the stress of planning and allows guests to better utilize their time, accessible through both the Princess mobile app and digital displays on the ships. Furthermore, this system streamlines the dissemination of information across multiple marketing channels, including the Princess website, their mobile application, daily onboard programs, and in-room television systems.

Spark Cooperative stands as a renowned partner in entertainment, technology, and customer experience, committed to delivering comprehensive services from conception through execution. They cater to top-tier clients in hospitality, travel, and real estate development, focusing on meticulous management of every detail to create unforgettable experiences.

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Tags: cruise technology, Digital Innovation in Travel, Hospitality Tech, princess cruises

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