Last Updated on February 25, 2025 by Mrunal & Jiten
The Duchess of Sussex is gearing up for her new Netflix series, With Love, Meghan, to air next week. The 43-year-old will also see her new lifestyle brand launch in the coming weeks – which she revealed the name of last week.
Taking to Instagram, Meghan revealed that her brand will be named ‘As Ever’ – which, according to Meghan, “essentially means ‘as it’s always been’.”
Speaking about Meghan, reality TV star Bethenny Frankel revealed why she believes the Duchess of Sussex cannot seem to “win.”
She said: “I think the reason she can’t win for losing is that there is a lack of identity and understanding as to exactly who she is to the audience.”
READ MORE Meghan shares new videos inside her sprawling £11m mansion
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Another insider also said: “Nobody knows who she really is.”
While a third said that Meghan’s public image has been “more a creation of external expectations than of her own making…With all the other projects, you only saw Meghan and Harry for like two seconds.”
They added: “But this is Meghan back to being Meghan… love her or hate her, people are fascinated by her.”
Taking to Instagram last Tuesday, Meghan uploaded a video sharing the news of her brand. With Prince Harry letting it known he is behind the camera by telling his wife that “it’s recording”, Meghan takes the camera to share: “Cats out of the bag, I’m shocked we’ve kept it a secret for so long…”
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After revealing that her brand would be called American Riviera Orchard last year, Meghan later decided to change the name to ‘As Ever’ – which was revealed last week.
Speaking of her reasoning for the name change, Meghan told her over two million followers: “Last year, I thought you know what, American Riviera, that sounds like such a great name, it’s my neighbourhood [and] its a name for Santa Barbara. But it limited me to things that were just manufactured and grown in this area.”
On Wednesday, February 19, Meghan shared, via her Instagram, that her new brand would be launching during “Spring 2025”.
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